Avinode is a B2B tech company with its roots in Gothenburg, Sweden but with offices in Miami and Portland too.
My role as a Noder (the name for all people working with Avinode Group) was as art director and content creator. I was responsible for making and maintaining the visuals, in everything from website to business cards, powerpoint templates to merchandise. I was also responsible for newsletters, industry articles and in product copy.
The Avinode Marketplace is where the bizav industry connects every single day.
Avinode Groups key product Avinode is a B2B marketplace platform. The market leading SaaS provides an easy to use booking and planning system for the private jet sector world wide, with both brokers and operators as clients.
When I came to the company, Avinode was in need of a complete rebrand to make the them feel more modern and approachable. I made a whole new brand identity and created a new website that focuses on the two target groups; operators and brokers, both who are heavy laptop or desktop users.
To cater for the global market that is the customer base of Avinode, the visual expressions had to be as neutral yet storytelling as possible.
Visual guidelines
The new brand identity and visual guideline I created for Avinode spans over everything from the language used to colors, graphical elements and imagery. Including how not use the logo.
The new visual guideline and graphic profile focuses on light and airy with an abstract hint towards the jet industry. Having taken a step away from the green color that is the Avinode signum, but still keeping it in functional elements to enhance important messages.
Step into the fast lane with Takeoff Ready
A new concept within Avinode needed a logo. The logo needed to be connected to Avinode, but able to stand on it’s own, be easy to understand and have elements that could be used as an icon within the product and hence work in a size of 8×8 pixels.
