Avinode Group is a newly formed umbrella for all three of the group’s products; Avinode – marketplace, Schedaero – scheduling, and Paynode – payments.
As the art director and content creator for all the brands under Avinode Group I worked with most things visible for existing and prospecting customers.
With offices in Miami, Portland, and Gothenburg and more importantly a very global customer base, it was important for my role to handle different timezones and cultural preferences in all communication.
Therefore the websites and visual guidelines are both built with as neutral, yet powerful graphics as possible.
Visual guidelines
Being a new name I needed to create a new brand identity that spoke the same language as all of its three products. Avinode Group is the primary name used for BizAv exhibitions and needs to be able to bring the collected message forward, at the same time as it is giving room for the individual brands.
Node Talks
The bizav industry’s take on TED talks. This is an opportunity for Noders to share their business insights as well as known names in the industry to brings the latest trends, stats and future hypes to the stage.
Node Talks
The bizav industry’s take on TED talks. This is an opportunity for Noders to share their business insights as well as known names in the industry to brings the latest trends, stats and future hypes to the stage.
Social media
Getting a wide following in a B2B market can be challenging, but I focused on creating engagement and treating the social media platforms as any B2C brand or influencer would.
Instead of targeting other companies, the strategy was to target the people working there. Spread a feel for the Noder World and share the business insights Avinode Group possesses.
I also worked hard on bringing in influencers from around the industry to connect the brands to their platforms. The YouTuber Corporate Pilot Life, a private jet pilot, came to the Miami office and filmed an interview for his Tech Tuesday theme.
